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Why are the readers of your web content not biting?

by Marsha Maung

Let’s pretend your potential customers are fishes in the sea. In the huge ocean of people, some are more important to your business than others. You’ve pinpointed them out, tagged them, named them and targeted all your web content and online marketing promotion business around them, for them, at them hoping that they’ll bite. But still….they’re not bloody biting! But why??

OK, let’s have a look at the content you have on your website? What kind of web content have you placed inside of your web pages? Are they written by a professional web content writer and who vets through them and post them online? What kind of language are you using? Are you persuasive enough in your writing? Is anyone promoting the content you have meticulously placed into your website?

Is the article compelling enough to make them continue reading?
Although you’re trying to bring in the search engine spiders and attract them into thinking your web page and content is important enough to be ranked within the first page, you should NEVER….I repeat, NEVER, forget that your readers are the most important people. This is especially true if you’re trying to sell them something right there and then! Check and see if the articles that you’re putting into your website are compelling enough to make your readers continue reading from one paragraph to another.

Is your content old news?
Some things are worth mentioning time and time again. This is true but most of the time, readers and your potential customers are looking for something new….something interesting. Look, if you have nothing new to announce, I’ve got a trick under my sleeve that you can use….which is to reinvent the wheel! Nah! That was just pulling your leg. What I mean is that you can always use OLD NEWS, put a NEW TWIST into it and turn it into new old news.

Am I making sense at all?

Is your web page easy to scan?
One of the darnest about researching on the Internet and reading from the computer is that it gets bloody boring. Words after words, paragraphs after paragraphs, dots after dots….just like this. How do you make your page easy to scan and your web content easy to read and understand? Simple. You either use bullet points or you use paragraphs with bolded titles….which is exactly what I am doing right now. Not only does it make writing easier since you’ve got it all outlined with the titles, it makes reading your article a whole lot more painless too.

Are you calling your readers to action with your content?
Hiding behind all those words and images, there’s an underlying intent. Your ultimate goal, heck, it’s not even a secret because everyone knows everyone wants something from someone on the Internet, especially if they’ve got a website like this one and they’re planting hundreds and hundreds of web content into their web pages.

Mine is simple. I have writing services to offer and I am sitting here, writing and hoping that you’re going to think I am superb and want to hire me as your freelance writer or the ghost writer of your new best-selling book! You could be selling softwares online and you’re hoping the customers will bite the bait after reading your articles.

Now, since there’s an underlying message, why don’t you just give it to them the way it should be done….which is right in face! For an article like this one (refer to the bio below after this article), I would use a byline which is a paragraph or two that summarizes what you do for a living, why you’re so good at what you do and why the content above is going to change their lives. And then there are the links and hints as to where to get free stuff and more information and stuff.

With a sales letter or a simple but LONG article, you should always call the customers to action many times over within the same article. Repeat it, tell them. I WANT YOUR BUSINESS AND IF YOU DON’T DO IT NOW, YOU’RE GOING TO REGRET IT WHEN YOU WAKE UP IN THE MORNING!

ABOUT THE AUTHOR
Marsha Maung is essentially a writer with more than 8 years of experience in search engine marketing and content development. She works from home so that she can be with her kids. Versatility is her. She believes that if a singer like her who spent four years reading legal documents in a Bank can work up her own Internet business and build a business with her computer, even a dog can! Well, maybe not....

For more on online business, article writing, motherhood and life articles, visit Marsha's website at http://www.marshamaung.com. For the dirty insider secrets (Hah! As if....) on the life of a mother and writer, visit her blog at http://www.marshamaung.blogspot.com.