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Which copy do you like more?
Apr 19 , 2008
by Marsha Maung
Before I start writing for my clients, I make it a habit to ask them ‘what style do you want?’ Some of them give me perturbed answers like, “What do you mean…what style? I don’t know. Normal style, I guess. What style is there to choose from?” making it sound picking the yellow blouse over the orange raglan tee! But if you’re going to hire a freelance writer to write for you, you have to be clear how you want to address your audience. Who are the people reading your content? How do you want them to perceive you after reading what has been written for your website?
As a freelance writer, you’ve got to develop different styles so that you can change fit it to the client’s needs. If the client wants something fun written, then you can put on the clown hat. If the client wants something professional and mature, then you have to don the suit and tie. Writing involves a lot of imagination as well because you need to imagine writing it to the people who are going to be reading it.
Don’t understand? I don’t blame you. But here are two examples that hits different audiences. Both convey the same message but they are written in completely different styles.
SERIOUS TONE
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This is a one-of-a-kind business solution that you can get from our well-trained professionals simply because we use out-of-the-box training methods to help them understand your business. With that understanding, they are in the best position to deal with all your every day business problems. You can expect nothing but top-notch service from our staff because as soon as they are assigned to your project, we will sit through with you from the start to the very end.
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Now, with a more personal and fun way of writing, the readers will find it a little bit more interesting to read. Remember, we’re talking about ‘people’ here. They read these kind of stuff all the time and you need to pull them in with interesting copy that can capture and keep their attention. And bear in mind, people who read on the Internet have very, very, VERY short attention span.
PERSON AND FUN TONE
-Start-
We know you can probably find the same kind of services from many of our competitors out here on the Internet but let us share a secret with you – well, it’s not really a secret but we’re good and we’re cheap-good! And why would that be the case? Let’s see….we’re use out-of-the-box methods of dealing with our staff so that they get hands-on experience. We’ve given them a lot of opportunities to make mistakes so that they won’t make the kind of mistakes with YOUR business! From the moment you give us the green light, our team members are willing to endure countless cups of coffee with you (or without) to ensure that we deliver the best that you’ll ever see. Why we’re cheap? We do it fast and that’s because we’re, well, humility aside….we’re good at what we do!
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Tell me which copy you like more….
ABOUT THE AUTHOR
Marsha Maung is an established freelance writer who has mastered the art of writing for the Internet. She is one of the first few Internet freelance writers who delivered original kick-ass copy. At the moment of publication, she's into freelance writing for blogs, articles for search engine marketing, ghost writing books, newsletters and other reading materials. She calls Selangor, Malaysia her home and enjoys playing in the park with her kids, Joshua and Jared.