Definite Difference – The Role Of A Web Site Content Freelance Writer
by Marsha Maung
December 7th, 2008
There is a remarkable difference between a copywriter and a freelance writer who writes for web sites. When you hire a freelance writer for web site content, it’s crucial that you find out what the writer’s inclination is. For instance, if the writer has been writing for magazines and the paper, you’d have to be prepared for lengthy write-ups which is not exactly right for web sites. The web site freelance writer should know how to…
Get directly to the point
When the freelance writer writes for your web site, he or she needs to write in such a way that tells the web site visitor exactly what he or she can expect to find in your web site. Freelance writers who write for magazines or authors of books are inclined to use flowery words, beat around the bush or paint a nice big picture with words…that’s not going to hit the right note with your web site visitors. Remember, web site visitors have very short attention span. Therefore, you’ll have only mere seconds to capture their attention.
Using point form and leading them to the right info
The freelance writer that you hire to write for your web site should also learn how to use point form. Forming long sentences and puffed-up paragraphs will bore the web site visitors easily. Using point form and bolding up headlines will act as a guide for your web site visitors.
Understanding your target audience
I’ve been a freelance writer for web sites for a long time and before I start writing for web sites, I make it a point to research a little bit into the industry. The purpose? To understand the target audience that I am writing for, of course! If you have to write for the general consumer, then you can use a very personal style of writing.
But if I am hired as a freelance writer for web site content writing for a professional service provider, like building raw materials provider, air-conditioning unit service providers or piano repair service web sites, the tone and style of writing I use would be completely different.
Make sure you hire a web site freelance writer who understands this.
Hire a freelance writer who communicates with your well
In order for the freelance writer to write well for your web site, you need someone who can communicate well and consistently with you. If you have something in mind, it would help tremendously if you could communicate your needs to the freelance writer directly.
Many clients make the mistake of assuming that the freelance writer understands what is needed for the web site. Don’t do that. If you want the write-up to use a particular keyword, communicate that. If you want the freelance writer to refrain from using negative or passive sentences, tell her or him that.
Write to convert, not impress
Here’s the most significant difference between a freelance writer who writes for web sites and a writer who writes for advertisements or magazines. Other writers feel that there’s a need to IMPRESS their readers; web site freelance writers write to CONVERT every reader into a customer or a potential customer!
The freelance writer needs to remember the main purpose of the web site copy. Unless it’s an article with the main aim of entertaining or educating the readers (like this article), a web site content’s main aim is to convert every single reader into interested parties or people who would come back and eventually purchase something from the web site owner.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE.
It's not going to disrupt much, so please do it? Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you!
*muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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