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Different approaches to writing for different readers

May 7th, 2008

by Marsha Maung

I’ve read my fare share of articles, web content, stories and newsletters in my lifetime and frankly speaking, I remember very few of them. But the ones I do remember are the really good ones. Being a freelance writer, I read what others write because it is always refreshing and even though I’ve been freelancing as a writer for so many years, there’s still quite a bit, I’ve discovered, to learn…even from novice writers!

Some of the more memorable articles I’ve read on the Internet are the funny ones. It’s incredible and I am envious of how others just have this uncanny ability to write funny without putting much effort into it (then again, maybe there was, who knows?)

But funny is not the only way to write. Different types of content appeals to a different crowd, so, if you’re thinking of hiring a freelance writer to do the job for you, you need to research and find out what type of people are going to be interested in your articles. Study your subjects before advising your freelance writer because he/she is going to need it when he/she is writing the articles for you.

Talking about styles of writing, let me just outline some interesting ways to write that can help your articles stand out in the word-congested net.

The EXPLOSIVE writing style
This type of article writing style will reel you in from the first word. It captures your attention, keeps you interested, drags you through the content by the hair, makes you dig around for information mid way and ends in a spectacular climax. To write this kind of article, you have to have two things. One, a good freelance writer or an EXTREMELY positive attitude when you write. Two, good advice or information.

The HA-HA writing style
I’ll admit this…it’s hard to write funny when you have PMS or you have a crying baby bawling in the background, so when you want to use this type of writing style, the first thing you need to do is to relax and be yourself. Find the right time to sit down and get your head together before you begin because it’s incredibly hard, if not impossible, to write comically or funnily when you mood is blacker than the clouds outside.

The SERIOUS type of writing
As repetitive and boring as some people seem to think the SERIOUS WRITING STYLE is, it appeals to men and women in suits and more often than not, it works because that’s what serious people are looking for. This type of article is often churned out using formal tone of voice – and leave all the fanfare for the less solemn people out there on the Internet.

The CUT TO THE CHASE type of writing style
Short. Abrupt. Packed. Intense. Direct. To-the-point. That’s how you describe this type of article. If you want to know how to hide bad breath, that’s what you get in the form of a the shortest web content you can imagine. I don’t think it can, sometimes, be considered an article but more like a ‘tip’. But I could be wrong. To write this type of article, you don’t need a lot of talent except to spell and write coherently, of course but even the worst dyslexic on the planet can probably come up with the CUT TO THE CHASE type of content. I think.

So, have you decided yet? What kind of article writing style suits you and your business?

ABOUT THE AUTHOR
Marsha Maung is an established freelance writer who has mastered the art of writing for the Internet. She is one of the first few Internet freelance writers who delivered original kick-ass copy. At the moment of publication, she's into freelance writing for blogs, articles for search engine marketing, ghost writing books, newsletters and other reading materials. She calls Selangor, Malaysia her home and enjoys playing in the park with her kids, Joshua and Jared. For more information, visit her website at http://www.marshamaung.com and for dirty details on being a mother/writer, visit her blog instead at http://www.marshamaung.blogspot.com