Market Yourself For Fun, Profit Will Tag Along
Home | Articles | Marketing & Promotion
by Marsha Maung
Nov 22nd, 2008
I don’t like the fact very much that people, modern people living in our society today, has become increasingly materialistic in their outlook about life. I try to veer against the strong tide of materialistic wave, but most of the time, I fail. I DO love the idea of living in a bigger house, you see. However, as a basic humanistic principle, I don’t let money dictate how much fun I have.
And I don’t let money dictate how much effort I put into a project either. If I love a friend, he could be paying me peanuts and I won’t have to be his monkey. See the logic behind that? And the same goes for marketing something too. For instance, when I market something, I take off my shoes and step into the shoes of the owner of the project. If they don’t fit, I MAKE IT FIT. That’s the only way I can ever help someone market something that I have absolutely, initially, no blinking idea about. I figure ‘passion’ has a lot to do with how successful a person is, especially so in the business world.
If a person is truly passionate, if possible so passionate that he/she would sell his/her soul for, all the better.
In life and in business, I believe in doing good things for others and don’t expect anything back in return (if they give me karma points, fine. I’ll take it). The same goes for business – you must be thinking I have had too much to drink, huh? Anyway, I have not…maybe tonight. But I strongly believe that a business should not try to do good things just because there’s a marketing value to it.
For instance, participating in an exhibition or partnering up with a smaller company to help fund their promotion…well, a so-called co-promotion. In reality, a bigger company does not need the help of a smaller company but if the bigger company partners with the smaller company because it believes that the smaller company will thrive because it deserves to thrive, then there’s an underlying value to it that goes beyond the dollar sign.
You can tell I am big on karma.
There’s also this other thing called ‘accidental benefits’ or ‘hidden future benefits’. They’ll come when they come, just as long as you continue to do good deeds and market yourself to the right people, you’ll reap the rewards because it’s simply the law of nature.
As business people are often categorized, in a lump, together with network marketing people or people who are a little loose in the head because we’re either called vultures or shallow opportunists, I think business owners, in view of the current state of the economy, should think and act a little differently.
And besides, doing good is fun and fun is good. Trust me, it’s more profitable when you have fun promoting and marketing something. The crazier, zanier and more creative the idea is, the more fun you’ll have….stress and challenge aside. But ultimately, when doing good and having fun is at the top of the priorities list, the word ‘profit’ becomes invisible…..and yet, it’s there.
*** *** ***
ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance web content writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
 |
| Subscribe to TrulyMarsha |
| Visit this group |