Link me, link me! Please?
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by Marsha Maung
Nov 1st, 2008
Ever since Google and other major search engines like Yahoo and AOL changed their search algorithm in determining how to display search results according to the number of links coming into their websites, people like me have been scrambling around, trying to find ways around this new link marketing phenomenon. But it’s an interesting change, to say the least.
You see, now, instead of focusing on placing banners on other people’s sites and blogs, it’s all about making connections and trying to market yourself online by PERSUADING (this borders on begging, sometimes) people to place a link in their website to yours. This, my friends, is the new marketing for internet….link marketing.
Here, take my kidney! Just give me a link
There are many ways to make use of this technique. Link marketing is all about exchanging links with others….we’re clear about that but how do we do it? We can send thousands of emails out to website and blog owners, singing praises about our website/blog and asking them to PLEASE, PLEASE, PLEASE exchange links with me, PLEASE?
I would like to place an important reminder here about link marketing…link farm activities are frowned upon and if you choose to do some link marketing on your own and fall for link farming activities and thereafter get yourself banned from the major big guns out there, don’t look at me! I warned you.
But there are ways to get more links into your website without submitting to well, unscrupulous ways. For instance, can you name me three people who don’t love free things….skepticism aside, ok? Name me three….just three….it could be free food, free Tupperware, free pen, free tshirt…anything! Link marketing can work when you provide free articles for others’ websites or blogs. If you spend some time writing out a really neat one, welcome to the diverse world of article marketing and this is how exchanging links works without the PLEADING and BEGGING.
Article marketing – providing free articles in exchange for links
Search engine loves content. People love content. Google loves link-ins. You have free content. Get the way it works?
Sure, there are couple of people who would rather use your article for free in their websites without actually placing your link after the article…there ARE a couple of them out there but I think the number borders on negligible. There are risks and if you’re afraid of risks, then it’s best that you stick to the old yet dependable exchanging links marketing method. I am not saying that exchanging links don’t work. All I am saying is that it works BETTER if you’re using article marketing.
A powerful website that everybody wants to link to….well, most people, anyway
Some people assume that just because they’ve got a website, they don’t have to do anything about it and google will instantly find it so great that it’ll come up No. 1. Nope, sorry to say that this is not the way the search engines work now. How well your website rank in, say, Google, depends a lot on link marketing, not entirely so, but a lot of it.
I know it’s tiresome, bothersome…but if you want to promote your website with link marketing, you don’t only have to power up other people’s websites/blogs, you’ve to power-up YOUR OWN website/blog as well!
Link marketing is hard work…TRUST ME!
It’s hard work, I won’t lie to you but if you have a beautiful content-packed website/blog, exchanging links works almost automatically. In fact, you don’t even have to work the ‘exchanging links’ horror if you have a website full of content. Webmasters and blog owners will automatically want to link to you. Tips and advice is a good way to go.
Making full use of your blog
Another powerful link marketing method you can use is blogs. After the explosion, a very surprising explosion, mind you, of the blogsphere, everyone’s got a blog. A coffee-maker could have a blog. Why not make use of link marketing through your blog? Each powerful content that you write for your blog, you can place links to your own website AND other people’s websites.
Don’t be selfish…link to others too
Here’s what I figured out about exchanging links. Being blatantly selfish with links yourself is not such a dazzling idea – instead, if you unselfishly link to others in your blog, not only will other people love you more, so will the search engines. The more active your blog is, the more popular you will be with the search engines and when a popular blog links to your website, you’ve got it made, dude!
Well, as easy as I have tried to make link marketing sound to you, it is a long, tiring and exhausting process. It involves a lot of link tracking, writing, posting, checking, updating, etc.
But if you truly believe that link marketing is what your website needs, you’re just going to have to grit your teeth and trudge on.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance seo writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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