Getting the search engines to FALL IN LOVE with you
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by Marsha Maung
Oct 22nd, 2008
Sometimes I find a very profound similarity between search engines and the generalized understanding of the female species. They’re kind of hard to understand and they keep changing their minds! :-) (and this, coming from a female writer, sigh….) But then again, if you think about search engine marketing on another level, you’ll soon find out that search engines (and the female species) aren’t all that hard to figure out.
Update the content of your web pages often
The more you update the content of your website, the more attention the search engines will love you. Take a look around in your favorite search engine and see for yourself – most of the sites ranked high in the most competitive keywords are websites with the most updated content and links. The same rule applies to blogs as well. The more regular you are as a blogger, the faster and longer the search engines will love you.
I know it is tough trying to find the time to sit down and write your own articles (JUST TRUST ME ON THIS – I KNOW!) every single day. If time is a major problem, outsource it. It’s as simple as that. And here’s another tip, you don’t have to hire the most experienced or most expensive freelance writer to help you write the stuff for search engines. All you have to do, if push comes to shove, is to ask the freelance writer to compile topics, ideas, points and article references for you so that you won’t have to struggle through the web of information on the internet yourself! With the skeleton of the search engine marketing material done, all you have to do is to meat it out.
Focus on not-so-competitive keywords
Stop fighting with the big guys out there – this is not to say that it’s a waste of time or that you’ll never win the way. The fact is that these guys have probably done a lot of search engine promotion over many, many, MANY years and they’ve probably got about ten thousand links coming into their websites (from high page rank websites too), so, for you to struggle against such a huge tidal wave (especially if you’re just gaining ground) is a very long shot.
What you should do is to focus on relevant search-engine-focused keywords that include words like ‘how to’, ‘information’, ‘advice’, ‘tips, ‘guide’, etc. For example, ‘how to fix the carburetor’ or ‘how to find cheap hosting’, ‘advice freelance writing’. Excessive use of the same keyword over and over again within that same page is not advisable….over here in the world of internet marketing, we call that keyword stuffing….which, well, explains itself.
Remember to place a link between your blog and your website
The advantage of having a blog is the RSS feeder, which most websites don’t have. Make use of this. Either way, if one of them is getting more traffic from the search engines than the other, it makes sense to bring the traffic to the other as well, don’t you think?
For example, if you have a really popular blog about gadgets, and you also have a website that offers electronic products, link them together.
Get links from others, post on others’ blogs and link to yours
There’s something called reciprocal linking that many of us are already familiar with. It’s when two people exchange links with each other…you link me, and I link you back. Simple. However, ever since the day Google said, “No, two of these sites don’t relate to each other, the link doesn’t count”, many of us have been left in a lurch. The one solution would be to go blog-hopping, on blogs with content related to yours, post useful advice, tips, comments and feedbacks in them and REMEMBER to link back to your website.
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance blog writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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