How To Use Article Marketing Correctly As Part Of Your Marketing Strategy
by Marsha Maung
Sept 20th, 2008
There’s something very different about article marketing when compared to writing something….say, like a sales letter or a brochure copy or when I am copywriting for a company’s profile or sales pitch – and that is you don’t sell your products or company's services. Instead, through article marketing, you’re selling something completely different but it relates to bringing in the sales as well.
If you're not selling a product or service through article marketing, what are you selling?
You’re selling yourself. You’re pitching very subtly about what you have to offer, branding yourself up as a person who is an expert and have expansive knowledge about a particular topic and may have the answer to a person’s problems! I am not at all surprised if you told me now that you don’t see how article marketing could help you sell your armchairs or lawn figurines, handbags, computer mousepads or promotional items. I am not – because article marketing comes from a completely different angle altogether.
Article Marketing is a lot like an advertorial
If I had to draw up a similarity chart, I would say article marketing is a lot like an advertorial. An advertorial is an informative article produced by a company (or someone) with the MAIN INTENTION of promoting something but is written in such a way that the MAIN INTENTION of selling is hidden. Or perhaps, the purpose of selling is hidden right at the end of the article or the form of a logo or a tagline at the end of beginning (sometimes right smack in the middle) or the advertorial.
Article marketing works in the same way! Think about it.
The key to a truly successful article marketing effort is when you actually provide the readers with substantive materials or information so that they actually think of your company as a reference point or a brand to reckon with after they read the article!
It's true that shy people don't usually get what they want but....here's the exception. Article Marketing
I’ll write about this another time but I’ll make a very short point in this article today but whilst it’s true that ‘shy people often don’t get what they want and if you want sale, you have to come right out and say it’, it also depends on the situation, the method of advertising or the medium you’re using. It’s hard to ask for a sale all the time in an article using the article marketing tactic.
I don’t see point in people publishing all sorts of empty articles devoid of point or opinion in ezinearticles or other article directories if they have nothing really good to share with the readers because people are not going to capture or remember a thing they’ve read. You’ve just wasted the time and effort typing out 400 words and posting it for nothing!
So, if you want to include article marketing into your marketing plans and strategies, be sure you know how to come up with (or know someone who can) really good articles that can help sell you, your company and your products or services as a brand.
Don’t waste your time if you’re trying to post 100 articles of nothingness because in my personal opinion, you’re wasting your time. But that’s just my two cents worth of info. Please share yours if your opinion differs…I’m open for attack! :-)
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ABOUT THE AUTHOR
Marsha Maung is a Malaysian-based freelance writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
REPUBLICATION RIGHTS! IMPORTANT!!
Listen up! I am a very nice person, if you think this article is neat and you'd like to publish it in your website, all's cool with me but with one condition. Only one and from the bottom of my heart, I wish that you would, in all sincerity, allow me my one single wish....to place the following codes into the your website at the END OF THE ARTICLE. It's not going to disrupt much, so please do it?
Either paste the above ABOUT THE AUTHOR stuff into your website (with links included) or copy the following codes into your website. That's it! Thank you! *muax*
<b>Marsha Maung</b> is a Malaysian-based <a href="http://www.marshamaung.com" target="_blank">freelance writer</a> with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her <a href="http://www.marshamaung.blogspot.com" target="_blank">blog</a> for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.
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