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Kick-ass Copy! You can have it too....
(May 02nd, 2008)

The key to icnreasing sales or web traffic is to write really kick-ass copy that kills. Well, not technically kill but the point is to get the fishes biting and then you can reel in the catch.

No, I am not trying to be funny. Copywriters are not a funny bunch of people. We write funny and comical copy for our clients only when intoxicated...feed me Tequila, please. Occassionally, we thrive on caffeine (lots of them!) too...but that's the cheaper alternative and I don't want to imply that you're cheap.

Listen, do you know that the average common person spends more time reading if they have a piece of paper in their hands than if he/she was looking at his/her computer screen. Your copy's got to be tough if you want to make the reader stay. That, my friends, is why you've got to cut to the chase and just use a copywriter who won't beat around the bush with flowery words and stuff that makes the readers' heads spin!

You want punch, wham, bang and then kaput.

OK, maybe that was a little out of whack but the copy that you have your copywriter write for the Internet have to be a whole lot (and I mean a WHOLE LOT) shorter and crisper than the one the copywriter writes for a...say, brochure? Yeah, a brochure.

I'll write later on on how to write kick-ass copy....and if you're a fast learner, you won't even have to hire a copywriter to do it. You can just start talking and writing like you're talking...and then watch the sales soar.

Marsha Maung once told me that she is always looking for clients like me. Au contraire, I was the one always in pursuit of a writer like her.

She is a gifted and talented writer who can take the most mundane subject and breathe life into it. From her first written word, she invites the audience to join her on a learning expedition, without any reason to turn back or go in another direction. She galvanizes their attention to continue to the end of the journey with entertaining, dynamic prose.

If you are in an incessant search for the ideal writer – one who can furnish great material (e.g., articles, blog entries, e-books, etc.) at extremely reasonable rates – do not hesitate to hire Marsha. As important, she always delivers work on time and promptly answers email messages, too.

Marsha Maung certainly ranks as one of the best freelance writers available. It would be a very prudent business decision to have her work on your behalf.

A. Lax
-Wishes to remain anonymous... somewhat- :-)

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What is Copy Writing and Why You Need To Hire a Professional Copywriter for the job?

What is the job of a copywriter? What can a good, professional, mature and committed copywriter do to your business that you, yourself, cannot do (unless you're a professional copywriter yourself!)? Well, writing is the kind of business that needs a special touch. Marketing on the Internet takes you beyond the realm of serving just your local community. Your freelance copywriter is able to take your website, stretch it to the max and bring in as much traffic to your website as possible. With that and some time, you will soon see an increase in profits.

Contrary to popular beliefs, copywriting from a professional freelancer is not as easy as it sounds. It's technical....something like writing a story book or a good storyboard. It takes time and you can't just whack some words out on the computer, paste it all over your website and expect to see an increase in traffic. The truth is that there are many technical aspects that needs to be taken into account when your copy is being written.

Hai Marsha, (in Bahasa Melayu. Translation below)

Terima kasih di atas komitmen dan kerjasama yang telah diberikan. Perkhidmatan awak adalah yang terbaik yang pernah saya lalui di dalam bidang penulisan dan website. Penulisan yang cukup bertenaga dan matang yang menunjukkan anda mempunyai berpengalaman luas dalam bidang ini. Tugasan yang cepat disiapkan serta harga yang murah. Saya sangat berpuas hati di atas perkhidmatan yang telah diberikan. Semoga kita dapat meneruskan kerjasama di masa akan datang.

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Hi Marsha,

Thank you for your commitment and cooperation shown. Your writing service is one of the best that I've seen in the writing and website industry. Your writing is full of energy and professional which goes to show your amazing experience in this field. I am very satisfied with the service that you have provided. Hope that we can continue with our business relationship in the future

Suhaimi
www.learnmalaylanguage.com

Is it copy good enough for the search engines?
Is it attractive and compelling to your website readers?
If it is a blog, is the copy interesting and news to them?
Was the copy on your website written with proper keywords inserted into proper places for good search engine ranking?
...etc

There are so many things to take into consideration when writing copy for a website! And the tricky part of being a freelance writer is that the writer needs to keep BOTH search engines and readers interested. Is the headline good enough? What about the sub-headline? The first paragraph of the copy should be written in such a way that it makes the readers want to continue reading the rest of the webpage content.

But does the first paragraph tie-in with the second paragraph?

Earlier Work portfolio
http://trulymarsha.wordpress.com

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