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Why your business will explode when you pump your blog
August 28th, 2007
by Marsha Maung
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People love personal blogs because blogs help connect the dots between one faceless personality on the internet to another. Personal blogs are writings on someone's personal lives, the ups and downs, the trivial concerns, advice for friends and family members. Blogs is a popular medium whereby people update others on things happening around them and about the decisions they made.
Blogs are popular…and rightfully so.
Ever since the use of blogs exploded from here to the next galaxy, businesses have started making use of this convenient method of connecting with their customers or potential ones. And once again, I will say rightfully so. And here's why.
Putting a face and name to the website
No, it's GREAT that you have a website. You have an incredibly informative and well-designed one at one (one that you paid a truckload of money for, I presume) but it won't bring in the business unless you update it and make it visit-worthy. People connect with people…people and websites….yeah too but….erm, there's this invisible divide. There's a voice inside the reader's head that goes, “ Yeah, so you say. You're a website and you could be a pre-programmed software writing this thing out. Or you could be a hired copywriter with magical writing skills. You could be a chimpanzee slapping at a keyboard too…who's to know ?”
Things will change when you have a business blog and when you do, put a name and a face to the blog. Now, it's one thing to be anonymous with a personal blog, it would explode your sales and website traffic if you had a picture, a name and a designation in your business blog. Take my word for it. So what if there's a huge staff turnover? Publish THAT and write on it. So what? People reading it will feel more connected to the blog.
Search engines will also love you and your blog
Yes, I will say it….search engine love words! Words words words….well, they might appreciate the fact that you have a few illustrious pictures in your business blog too but that's secondary. The more important fact is that your business blog is consistently updated and there are people finding your blog interesting. Search engines have gotten much smarter these days and their spiders can track just about any change you make to your blog or website. so, the moment they see that you business blog is consistently updated, the spiders come in a little bit more often and check the content out.
so, the more interesting the search engines think you blog is, the higher your search engine ranking, hence, more people coming into your blog.
Conversion rate is higher when you use a blog
Using a website or a simple webpage to sell something is so old. Older than the keyboard that I am typing on right now. That's what they always see. Well, here's an idea. How about placing the product and sales pitch on the WEBSITE somewhere on your website but then blog about it in a way that says, “Hey, you know what? I thought this was really cool. If I were you, I'd check it out too. Love, Pat”.
Ok, Pat. If you say I should, maybe I should cause I kinda like you.
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Marsha Maung is a freelance writer with more than 8 years of experience in the freelance writing business. She independently manages, publishes, markets and promotes business blogs for her clients. For details, visit http://www.marshamaung.com